Paruto — Brand Guide

Index

What's Inside

01 · Brand Overview

Who We Are &
What We Stand For

Paruto is the parent brand behind a family of companies — Paruto Media, Paruto Music and Paruto Capital — and the products we build under the Paruto name. Each company has its own craft and its own audience. All of them share one standard.

The new Paruto identity brings that family together under a single mark: the interlocking P and D, set in gold on black. Wherever it appears, it should signal the same thing — ambition, quality and a commitment to excellence.

Purpose

To open new possibilities for the people, organisations and communities we serve

Positioning

A Nigerian-founded group building media, music, finance and technology ventures

Voice

Confident, optimistic, precise — never loud, never generic

"Think Possibilities" is not a slogan — it is how we work. Before we ask what is practical, we ask what is possible. Then we hold ourselves to the standard it takes to get there.

02 · Logo Story

The Mark & Its
Meaning

PPARUTO

+

DDOMINANCE

The Paruto symbol is an interlocking P and D — standing for Paruto and Dominance.

It is drawn as one continuous line. The P is the name; the D is the declaration — a commitment to lead in every space Paruto enters. Neither letter can be lifted out without breaking the other.

The forward curve at the base echoes a speech bubble and an arrow: ideas expressed with direction and intent. It is the same mark across every Paruto company — only the name beside it changes.

P

Paruto

The name — the people, the promise. Every engagement begins and ends with the Paruto standard.

D

Dominance

The ambition — to lead and define every space we enter, in Africa and beyond.

↗

Direction

The forward curve — a speech bubble and an arrow. Momentum, delivered outward.

03 · Brand Architecture

One Master Brand,
Many Possibilities

Paruto is a branded house. Every company carries the same symbol and the same PARUTO wordmark; its name sits between two gold rules underneath. This keeps each business distinct while making the family resemblance unmistakable.

Master Brand · paruto.com

Paruto Media

Development communication for Africa and beyond. Keeps its own tagline, "We Amplify Impact", and its own detailed guide.

Media brand guide ↗ parutomedia.com ↗

Paruto Music

The group's music company. Uses the standard subsidiary lockup with its name as the descriptor.

parutomusic.com ↗

Paruto Capital

The group's capital company. Uses the standard subsidiary lockup with its name as the descriptor.

parutocapital.com ↗

Same mark

Every company uses the identical P/D symbol. Never draw a new symbol or alter it for a subsidiary.

Name as descriptor

The company name sits centred between two gold rules, beneath PARUTO, in the same letterspaced capitals.

New companies

Future Paruto companies and products follow the same lockup. Request artwork rather than building it by hand.

04 · Logo System

Four Versions,
One Brand

Every logo file is vector artwork with a transparent background. Each version is designed for a specific background. Never create additional colour variations.

Gold — Primary Signature

On black and very dark backgrounds. The hero version, and first choice wherever the background permits.

SVG PNG

Black — Light Backgrounds & Print

On white and off-white. Essential for formal print: letterheads, proposals, reports.

SVG PNG

White — Dark & Single-Colour

On dark backgrounds where gold lacks contrast, over photography, or for single-colour print.

SVG PNG

Symbol Only — Icon & Avatar

App icons, profile pictures, favicons and any small format where the full lockup is not legible.

SVG PNG

Stacked Lockup

Stacked — Square Formats

For square and portrait spaces: social posts, merchandise, signage, video end cards.

SVG PNG

Stacked — Black

The stacked lockup for light backgrounds and print.

SVG PNG

05 · Symbol Variants

The Mark,
Every Context

The interlocking P/D symbol comes in three colours, each with a transparent background so it can be placed freely over any approved surface.

DEFAULT

Gold on Black

White on Dark

Black on White

Black on Off-White

Gold Transparent

White Transparent

Black Transparent

White over Photo

06 · Colour Palette

Colours that
Command Attention

Gold is never decorative — it carries meaning. Use colours precisely and never introduce unapproved tones alongside the Paruto identity. Click a swatch to copy its hex value.

Approved Combinations

Gold on Black — hero pairing

White on Black — high contrast

Black on Off-White — print

Gold gradient — rules, bars, large display only

Never

✕ Introduce unapproved colours

✕ Use the gold logo on white or light backgrounds

✕ Reduce logo opacity below 80% (watermarks excepted)

✕ Place the gold logo on colourful backgrounds

07 · Typography

Type with
Character

Barlow Condensed brings precision and authority. Cormorant Garamond brings warmth and narrative weight. Together they express the dual nature of Paruto — rigorous and human. All are free Google Fonts.

PARUTO

Montserrat MediumLogotype only — supplied as outlinesNever retype the logo

Think Possibilities

Barlow Condensed BoldHeadlines · Always uppercaseTracking +0.05em

Media · Music · Capital

Barlow Condensed RegularSubheadings · Labels · EyebrowsTracking +0.35–0.45em

Ideas with direction

Cormorant Garamond LightDisplay · Pull quotesItalic for emphasis

We build companies and products that open new possibilities — and we hold every one of them to the same standard of excellence.

Barlow LightBody text · Documents14–16px · Leading 1.8

08 · Clear Space & Sizing

Breathing Room
Around the Logo

The minimum clear space on all four sides equals the cap height of the "P" in PARUTO. Keep this zone free of text, imagery, other logos and graphic elements.

1× P1× P1× P1× P

Minimum clear space = cap height of "P" on all four sides

180px / 48mmFull logo minimum

56pxSymbol minimum

32pxFavicon

Below 120px or 40mm wide, switch to the symbol-only version.

09 · Usage by Context

The Right Logo
Every Time

The reference for logo selection across every touchpoint. When in doubt, use Gold on a dark background.

Context	Variant	Notes
Website header	Gold	Dark/black background
Website light sections	Black	White or off-white backgrounds
Social media profile	Symbol — Gold	On brand black, all platforms
Social media cover	GoldWhite	Horizontal lockup, black background
Proposals & reports	BlackGold	Gold on black cover; black on white interior
Business cards	Gold	Gold on black card front
Email signature	Black	Symbol only — universal compatibility
Letterhead	Black	Gold rule beneath the header
Video end card	Gold	Hold 5–8 seconds
Video watermark	White symbol	55–65% opacity, bottom-right
Over photography	White	Check contrast; add a dark scrim if needed
Presentations (dark)	GoldWhite	Gold for covers
Presentations (light)	Black	White or off-white slides
Favicon / browser tab	Symbol — Gold	On black tile, 32×32 and 16×16
Merchandise	GoldWhite	Stacked lockup; embroidered or printed
Signage & billboards	Gold	Gold on black preferred
Subsidiary materials	Company lockup	Use the company's own lockup, never the master

10 · Brand in Use

The Identity Across
Every Surface

These mockups show the identity applied consistently across print, digital and social touchpoints.

Business Cards

Jonathan Obise

Founder

Phone

+234 817 017 9552

Email

hello@paruto.com

Web

paruto.com

Office

Katampe, Kado, Abuja

paruto.com

Business Cards

The front carries the gold symbol on black with a vertical gold bar; the reverse carries the full black logo on off-white, framed by gold rules.

85 × 55mm, 400gsm stock
Soft-touch matte laminate
Gold: hot-foil stamp or metallic ink
Subsidiary staff use their company lockup on the reverse

Stationery

Katampe, Kado
Abuja, FCT
hello@paruto.com

8 October 2026 Re: Partnership Proposal

Paruto · paruto.com

Letterhead

Formal correspondence uses the black logo on white. A gold rule below the header adds brand punctuation without overwhelming the document.

A4, 100–120gsm uncoated
Body in Barlow Light, 10–11pt
Subjects in Barlow Condensed SemiBold, uppercase

Social Media

Email Signature

Jonathan Obise <hello@paruto.com>

Jonathan ObiseFounder · Paruto

+234 817 017 9552 · hello@paruto.com
paruto.com

Email Signature

Black symbol, a hairline divider and a gold rule above. Keep it to name, role, one phone number, email and website — no quotes or banners.

Website

paruto.com

Media · Music · Capital

Think
Possibilities

One group, one standard of excellence — across every company we build.

Explore our companies

Paruto Media

Development communication

Paruto Music

parutomusic.com

Paruto Capital

parutocapital.com

11 · Favicon & Icons

The Mark at
Small Scale

At small sizes, use the gold symbol on a brand-black tile. App icons are supplied full-bleed — the operating system applies its own rounded mask.

512pxApp icon

192pxPWA / Android

180pxApple touch icon

Paruto — Brand

32pxBrowser tab

12 · Do's & Don'ts

Protect
the Mark

Never modify the logo in any way not documented here. Always use the supplied files — never recreate or retype the mark.

Do use the supplied gold logo on black.

Don't use gold on white — contrast fails.

Don't stretch or squash the proportions.

Don't rotate or tilt the logo.

Don't recolour in unapproved colours.

Don't place it on colourful backgrounds.

Don't add shadows, glows or effects.

Don't reduce opacity below 80%.

13 · Downloads

Brand
Assets

Every logo is available as SVG (vector, for print and web) and PNG (transparent, for documents and slides).

Complete asset pack

All logos, symbols, company lockups and icons · ZIP

Download ZIP ↓

Brand IdentityGuide

What's Inside

Who We Are &What We Stand For

The Mark & ItsMeaning

One Master Brand,Many Possibilities

Paruto Media

Paruto Music

Paruto Capital

Four Versions,One Brand

The Mark,Every Context

Colours thatCommand Attention

Type withCharacter

Breathing RoomAround the Logo

The Right LogoEvery Time

The Identity AcrossEvery Surface

Business Cards

Letterhead

Email Signature

ThinkPossibilities

The Mark atSmall Scale

Protectthe Mark

BrandAssets

Complete asset pack

Who We Are &
What We Stand For

The Mark & Its
Meaning

One Master Brand,
Many Possibilities

Four Versions,
One Brand

The Mark,
Every Context

Colours that
Command Attention

Type with
Character

Breathing Room
Around the Logo

The Right Logo
Every Time

The Identity Across
Every Surface

Think
Possibilities

The Mark at
Small Scale

Protect
the Mark

Brand
Assets